Tyler Jacobson of Omnifonic HeadshotTyler Jacobson is CEO and Digital Marketing Strategist at Omnifonic Digital Marketing in Denver, CO. Prior to starting his own agency, Tyler was Vice President of MacHighway, a Mac-centric web hosting startup that grew to be one of the top 1% of web hosting companies globally during his tenure. At the same time Tyler grew two long-running and award-winning club nights in Denver, CO – Lipgloss and Mile High Soul Club.

Following his departure at MacHighway, Tyler oversaw the growth of the digital marketing team at Philosophy Communication and was part of a team that won a PRSA Gold Spike award.

In 2018, Omnifonic was started to help companies grow with custom, goal focused, multi-stage marketing programs.

Susan Barry of Hive Marketing HeadshotAs President and Queen Bee of Hive Marketing, Susan Barry helps hotel owners, management companies, and brands optimize top line revenue performance by deploying 25 years of award-winning experience in sales, marketing, and revenue strategy.  Hive has worked with more than 150 hotels in 75 markets and five countries to solve top line revenue problems, resulting in millions of dollars in incremental revenue and profitable asset dispositions for owners.  From short-term deep dives into price positioning, target account identification, and branding; to long-term engagements in fractional asset management for hotel portfolios, Susan believes that advice without action is useless.  Projects include hotel transition sales assessments; recession-readiness audits; market supply and demand analyses; vacation rental studies; and brand messaging ideation and deployment.

Prior to founding Hive in 2009, Susan led the sales, marketing, and revenue disciplines in several new build hotel openings over ten years with Starwood in Denver, CO; the DC market; and Atlanta, GA, winning Starwood’s “Hotel of the Year” and helping reimagine the Westin brand along the way.  After two highly-successful openings in three years, Susan envisioned a consultancy that would allow hotel owners to access the expertise of long-time hoteliers combined with the speed, efficiency, and tech-forward approach of independent contractors — and Hive was born.  Susan spent several years as an off-premise caterer before embarking on her hotel career, and she can safely confirm that hotels are much more fun.

Susan Barry is a graduate of Florida State University, where she majored in thinking she would become a novelist before falling in love with the hospitality industry.  Susan is a founding board member of She Has a Deal, a first-of-its-kind hotel investment pitch competition for early career women, and participated in the Castell Project’s 2019 Cohort.  Susan co-hosts the Omnicast, a podcast for leaders who want to grow their businesses, and is a frequent panelist and speaker at hotel industry conferences and events.

Podcast Episode

Defining Commercial Strategy with guest Mike Medsker

Listen to this week’s discussion expanding on how Commercial Strategy came to be and how it can benefit your organizations. Tyler Jacobson of Omnifonic DIgital Marketing and Susan Barry of Hive Marketing dig into Commerical Strategies with Mike Medsker co-Founder & President of Focal Revenue Solutions. Are you being bogged down by unproductive meetings while…

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Podcast Episode 2020 TikTok Stats & Predictions with guest Jason Dominy

TikTok 2020 Predictions & Stats with Guest Jason Dominy

Have you ever wondered how you can incorporate TikTok into your social media strategy? Tyler Jacobson of Omnifonic Digital Marketing and Susan Barry of Hive Marketing gain some valuable insights on this from guest Jason Dominy of Marbury Creative Group (formerly of Krystal). Drawing from his 20 years of experience in marketing and social media…

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Podcast Episode What To Do With Google Analytics Snapshot Reports

What To Do With Google Analytics Snapshot Reports

In this episode, Tyler and Susan opine on their forbidden drinks of choice and then dive into the nitty-gritty details of Google Analytics emailed monthly snapshot reports. Susan Barry of Hive Marketing has a burning question that she needs answered: “What do those snapshot email reports from Google Analytics even mean?” By reviewing her Monthly…

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