Tyler and Susan are sharing their insights and experience to silence the inner critic that lives inside most of us. Tyler of Omnifonic Digital Marketing reveals how choking during an interview with overthinking triggered a need to examine why this was happening and what resources were needed to conquer his inner critic. Tyler shares an office building with a therapist/psychologist and in the common area was a Psychology Today magazine which serendipitously had a cover story on how to silence your inner critic.
Since this question was on the front of Tyler’s mind he researched further and found a YouTube video by Russ Ruffio – Clients on Demand that helped answer this. One of the lessons learned was this;
When experiencing an insecure feeling, it means that you are feeling like you are not equipped for the situation – but the other people in the room feel like you are. This is a red flag to signal that you are about to level up your knowledge and skills.
Susan of Hive Marketing was looking into the subject of fear and the inner critic after reading Big Magic by Elizabeth Gilbert She concluded that fear exists to protect us but can sometimes stop us from moving onto the next step.
Fear can manifest in the Imposter Syndrome where you doubt your accomplishments and feel like a fraud. To overcome this, one needs to start making the case for why we believe we are equipped and good enough to mount the tasks that we are charged with.
5 Tips for Silencing Your Inner Critic
Recognize when you’re doing a massive disservice to yourself by entertaining your inner critic.
Remember that the only reason you’re feeling this is that you’re about to embark on something significant and you’re getting ready to level up.
Prepare and practice before any important meeting or interview.
Listen to empowering songs before a big meeting or call.Have a playlist of songs that you only listen to when you need an energy boost or need to feel like pumped up or excited. Check out Omnicast Season One episode with a conversation on Steely Dan
Write down and evaluate affirmations about the qualities you are working on having.Write them down and evaluate them every single day.
What tools were mentioned in this episode?
Tyler recommends hashtagify.me, a freemium tool you can get access to right now. This research tool shows hashtags and influencers associated with any hashtag or word you enter.
Susan recommends Canva, used by millions to create stunning graphics from templates. A free version is available and you can take your branded templates to the next level with the paid Pro version.
Create designs without having to hire a graphic designer with easy to use templates for digital and print.
[Tyler] This is season two of Omnicast Sales and Marketing Podcast for leaders that are ready to grow their businesses. I’m Tyler Jacobson of Omnifonic Digital Marketing in Denver, Colorado, and I am registered to vote.
[Susan] And I am Susan Barry, president and queen bee of Hive Marketing here in Atlanta, Georgia.
[Susan] I too am registered to vote.
[Tyler] Wonderful. Let’s see. I love how you actually entered your title into that. I’m just of Omnifonic. I love it.
[Susan] I have to get the queen bee in there as often as I can because, you know, some of my clients think it’s super weird. So when I get the opportunity, I got to throw it out there.
[Tyler] Wonderful. All right. So it’s been so long since we did a new episode. We’re on season two now. Susan, fill our listeners on what we’ve been doing.
[Susan] Well, from the podcasting perspective, we have worked really hard to think through the topics and conversations that we want to have over the season, come up with some really great ideas and good guests we are planning to interview, questions we want to ask.
[Susan] And then, of course, the continued hard-hitting, emotionally gripping, soul-wrenching conversation that we’re known for.
[Tyler] Are we known?
[Susan] Between each other (she laughs)
[Tyler] Okay, good. Well hey, an audience has to start somewhere, right.
[Tyler] All right. So I have a confession to make and that confession, the way we’re going to start, my hook here. But it’s completely honest and it’s nothing that I’m proud of at all is that I notoriously choked during interviews for jobs. In fact, I hate it so much and I choke so hard that that may have been one of the reasons that I started my own company because I was so, so done with the interview process and choking.
[Susan] That is so interesting. And I don’t think that anyone who ever met you would expect you to be an interview choker. How did it play out? Like what felt like a choke?
[Tyler] I really love the term choke artist, actually. Also in this scenario, because… (Tyler Laughing)
[Susan] It will be a spit take
[Tyler] Those of you listening and not watching this on the YouTube channel. That was beautiful, right? Yeah. No, I really, really like you. I really like calling myself a choke artist in this, though. I’m sorry. What was the question?
[Susan] I can’t remember now. What do you think? What like how did it play out? What will what were the specific things that happened that were evidence that you choked in interviews? Could it be that you thought you did. And you really didn’t?
[Tyler] Oh, no.
[Susan] Were there demonstrable things that happened?
[Tyler] Have you ever seen that Simpsons episode where Milhouse is in the spelling bee and they’re like, Milhouse, your word is choke. And he’s like, choke? That’s easy, f. So phone interviews were one that I just totally sucked. And I think that part of that is because there’s absolutely no opportunity for authentic rapport building. So there’s no place to kind of get started feeling comfortable. You’re just on. I remember one photo phone interview where it started going kind of well. And then she’s like, so tell me about a time that you’ve run a branding campaign and what the results were. And I was like, uh uh uh (choking sound). And I just couldn’t recall. Like, I just it’s just not there. I just couldn’t get to it. And then there was another one, like everything was going great. It was for this company up in Boulder and everything was going great. And then, she just killed the report building right away, and she was like, so tell me your philosophy about SEO. And I’m like, da uh (choking sound). I just, I couldn’t get to it and then it turns into a word salad. It’s almost like one of those things where you just after, like a couple of sentences, you just want to, everybody knows that the right move there is just stand up, shake hands and say, I’m sorry I wasted your time and then leave
[Susan] So did you ever do anything to try to combat it, like take any steps or prepare practice or anything like that?
[Tyler] Well, I did, but I did it because a lot of people were like, well, you know, you should go do some mock interviews or go take interviews that you don’t really care about the job and just start kind of feeling the space out.
[Susan] That is a good idea.
[Tyler] It is. But you know, where my problem sort of existed is in overpreparing. And so that now. Oh, OK. So. Where’s that line between preparing and over-preparing? Where’s that line of thinking and overthinking and where are those where were those booby traps really laid? And I realized and I still suffer from this, by the way, there’s still scenarios that I’m regularly, not regularly in, but that I’ve been. And where I’m like, oh, this feels like an interview. And I feel like I’m outmatched. And they’re asking it in. And I need to say these special magic words. And when I get in when I find when I it’s almost like a safe right. Where if I can just turn the dial right. If I can just say they’re correct. Magic words in this special order that I’ve unlocked the safe. And if I don’t do that, then safe remains locked and I never get to the booty just because I’m calling treasure booty.
[Susan] So far we’ve had choke artists to booby trap and booty. What other treasures lie ahead for us? So here’s what I think. Not that you asked for my diagnosis, but I have a feeling that some of this stems from the fact that you were in the same job for so long So then you and your more self taught. So when you went out into the world and tried to do interviews, you felt like your credentials weren’t speaking for you. So you felt like you were caught wrong footed. Does that sound right to you?
[Tyler] Yeah, I would agree with that. Yeah, that’s good. I don’t. I don’t know if that’s it, but it sounds like it feels right. So it’s the best answer that’s out there.
[Susan] I think I’m a pretty good interviewer. I’m pretty good on the fly. But you know what the secret is? It’s never on that fly. I don’t believe in being overprepared. I prepare so much for even the most minor of conversations. I write out scripts and sentences. I don’t read them, but that helps me get my thoughts organized, helps me feel prepared. And if I get into one of those trip up moments of like, oh, I forgot how to speak English, what do I do now? Then I have my notes and I can go. I can say, OK. OK. That’s what I’m supposed to be saying. America. Do you know what I mean?
[Tyler] Right. Well and so and so for me it’s I’m constantly and recall and so I have pulled myself out of having an authentic conversation, which is where I think that I’m going to excel. And when I am tasked with solving a problem, which is really what an interview should be about, when I’m tasked with solving a problem, I can speak, I think, pretty deeply and possibly coherently about that.
[Susan] And you’re wonderful at establishing rapport. So if you ever have to interview again, which I don’t think you will, you should always insist on an in-person interview because, you know, you’re always in the driver’s seat for that stuff. No, of course you’re not. But, you know, I think that probably makes a real big difference.
[Tyler] So part of it is getting that upper hand right. I’m not even getting that upper hand, but taking control of a conversation and saying, no, I kind of needed to go this way. I kind of need us to be having a conversation rather than this weird, keyway thing where I don’t know. But. I was talking to my friend Sean about this a few months ago and we were talking about how the business was going, I was definitely at a lower point in in the journey of being an entrepreneur, which you’re an entrepreneur. Have you had low points?
[Susan] I mean. Yeah, for sure. Hundred percent. So last year has been a rollercoaster of high and low points for sure.
[Tyler] Jesus Christ, does it ever end also?
[Susan] Well, so the thing to keep in mind is I have pivoted my business very significantly two times in its history. And this last year was the second time. So it’s almost like I’ve started now three companies, although it’s always been under the same umbrella and in the same general space. This year, I made a very deliberate decision to change my focus. In order to do that, I had to stop doing some work that I was doing that was lucrative, but that I hated. Which resulted in not having any money for a good amount of time and it was really, really scary. But I knew I was doing the right thing. And one hundred percent faith and I spent a lot of time. This is gonna sound so dorky, but it’s the topic of our show today. I spent a lot of time working on making myself believe myself. So I would say to my husband, I know we’re broke as a joke, but this is all going to work out that I’m doing exactly what I’m supposed to be doing. And then I would be scared to death you new any means I had it like figure out how to convince myself that that was true.
[Tyler] Right. Right. Well, I think that. I mean, the reason I say this. The reason that I’m talking about that, that roller coaster is because with the number of businesses, small businesses that fail within their first three years, and even the ones that succeed. There’s no way that every single entrepreneur, every single small business person in medium size, I would imagine this goes all the way up, all the way to the top. So I imagine that everybody is, it is this very bipolar existence where you feel super low and super depressed and super defeated and then you feel like you’re at the top of the world and you’ve absolutely made all the right decisions. And why doesn’t everybody just do what I’m doing? Because it’s such an easy existence. Right. Like, it isn’t that kind of how we all live?
[Susan] I think so. I mean, I’m sort of on the upswing of a rollercoaster ride of the rollercoaster right now, so I landed the piece of business that I was working on for a really long time. It’s exactly what I’ve been moving toward for the last 10 years of my company. So, you know, all systems are go. I can’t remember the expressions that you’re supposed to say for that. But everything’s firing on all cylinders. Is that a thing?
[Tyler] You’re cooking with gas.
[Susan] So I feel like I couldn’t be happier. But, I also need another client.
[Tyler] So, so, so let me jump back, because I was at low. We’re totally off of where I was going. Thanks for derailing. All right.
[Susan] It’s all about soul-crushing here on the Omnicast.
[Tyler] So I was I was definitely at a low. And my friend Sean. He’s like, dude, your inner critic is kicking your ass and you got to get over that shit. And so, I’m like, yeah, it is. It has been. It was when I was looking for a job and when I was interviewing, when I get the job I was fine but. But yeah, absolutely it was kicking my ass. And so I went and I started investigating how to. Oh. And there’s another piece here which is really weird. But in my same building where my office is, there is some sort of therapist or psychologist or something like that, he or she I’ve never seen this person. They have magazines out in the hallway and on the cover of Psychology Today was, how to silence your inner critic. So that thought and I saw that and I was like, oh, that’s kind of an interesting thing. I never grabbed the magazine. And then when Sean said that it was weird because I was like, oh, wait, I have the language too. I because I saw that magazine cover. I have the language to ask the question that I need to answer. Right. So it’s like when your inner critic is kicking your ass. OK. Now I know that the question I need to go research is how to silence the inner critic. So I found a YouTube video. I don’t even remember where it was. And it was I have a podcast and I think there’s a psychology podcast now. You think about it. But they were they were addressing that how to silence inner critic. And the answer that this guy gave was so great. And that’s something I’ve been carrying with me. And what he says was, whenever I feel that insecurity and whenever I start feeling that I’m shrinking inside and I’m just not I’m not equipped for it. He’s like, I use that as a red flag to notify myself that I am in a situation where I’m getting ready to level up.
[Susan] Oh, wow, that’s interesting. In other words, your inner critic starts going after you because you’re about to make a major move. That’s going to take you to the next level. So that’s interesting. It’s all it’s like, oh, gosh, who talks about this or who talked about this so recently that I listened to? It was. I can’t remember, but we can put it in the notes. The topic was about fear. And it was. Oh, I know it was the book Big Magic by Elizabeth Gilbert. And she’s talking about fear and saying how your fear exists to protect you. And that’s a good thing. If something bad’s gonna happen, fear will make you aware of it, but you can’t. Your fear is also the thing to your point that’s going to get in the way of you making the next step. And of course, you should be afraid, but you have to figure out a way to shut up the fear or in this case, the inner critic, huh?
[Tyler] Yes. And it’s ends and you said something earlier in that sentence that was also included in this, which is the inner critic really only shows up when something significant is getting ready to take place. So it’s not that it’s low stakes environment. It’s something that’s that, again, it’s potentially very game-changing. And so as they went through this. The other thing that they talked about in this video was that the reason you’re in that scenario in the first place is likely because somebody else already feels like you’re prepared for it. They already feel like you’re enough and that you’re equipped to handle it. I think the thing that definitely comes out me and you can tell me if it comes out in you is yes, that’s where the imposter syndrome kicks in. If somebody else thinks I am but what if I am not. Right? And so it gets me wondering, you know, are we looking to answer that question of why we aren’t prepared for it? Instead of saying, no, no, no, let’s let’s look at the reasons that we are prepared for it. And start making the case for why we believe we should also be in that room, why we should be having those conversations. But I’ll tell you, I haven’t had that inner monologue, but the inner monologue I’ve definitely had is, again, recognizing that I’m in a significant place and I’m about to level up.
[Susan] That is really interesting. I think that’s such a good perspective and such a good way to look at it. I mean, I have to try that next time. I get a lot of imposter syndrome and I think I know exactly where it comes from. In my career before I started my company. I was always the youngest one in the room. I was the youngest person to ever do X, Y, Z in my company and blah blah blah, boring, boring, boring. But I for sure had a chip on my shoulder about being the youngest one all the time and not taken seriously and getting underpaid versus other people and blah blah blah. I’m not the youngest anymore, but I still have that sort of feeling of having to continue to prove myself for, you know, I need to show them that I can really do this and that I know what I’m doing. I mean, it’s almost twenty five years I’ve been in this business. I’m definitely not a spring chicken anymore. I have the credentials and the experience, but there are still that running dialog of like you were never a vice president, these people are gonna think you’re stupid. They’re gonna think you’re too young. And, you know, I’m also really short. So I think I read a little younger than I am, except for these wrinkles. So there’s you know, there’s still a little bit of that. I know. So that’s imposter syndrome for me comes from an untrue take on the world.
[Tyler] So have you heard of this band, Idles? I D L E S. They have a song called Television. And the first verse of that song says, if someone talked to you the way you talk to you, I’d put their teeth through. Love your song.
[Susan] Absolutely true.
[Tyler] And that coincides with something else I heard. And God, I wish I could have been a meme. It could have been something I read. It could have been. But you’re never going to have more conversations with anybody in your entire life than you’re going to have with yourself. Right. And why would you say such nasty things to yourself? Why would that always be so critical? But I think the bad also kicks our ass a little bit, too, is is just what you’ve said. Like, there’s all these reasons you shouldn’t be in the room. You’re making the case for why somebody is judging you. They might not have any of those thoughts.
[Susan] That’s 100 percent true. Do you think there’s anything that’s an upside to having an inner critic?
[Tyler] Well, what you said earlier about it’s fear, right? I mean, it’s a fight flight. What was it I heard? Fight, flight, freeze or please. And I imagine that that’s going to start turning into like six or seven different things eventually because it was just flight or fight when I was a kid. Now there’s four. Yeah. When I was a youngster, it was just fight or flight, right? I mean, there’s going to there has to be some reason that we do that. Again, it’s probably keeping us away from danger. Right. Keeping us safe.
[Susan] Yeah. What we’re what we perceive as danger. And to your point, it’s dangerous to make a big leap, especially if you continue to tell yourself you’re not ready or they’re all gonna laugh at me. You know what I mean? That whole idea. Is that right then the whole thing?
[Tyler] No, I think that was Adam Sandler, but it was also the movie Carrie.
[Susan] Yes. OK. I think having imposter syndrome has worked on worked for me in some ways, in terms of what I said before about always being overprepared. I will not go into a conversation without having spent an hour getting ready, doing research, seeing what the people that I’m talking to, like on Facebook, you know, all of that kind of stuff, just laying the groundwork. It’s sort of like my armor like I know a lot going in here. I’m ready. I try to anticipate what questions they might ask or what holes in my presentation might come up. So that I’ve thought that through and have some answers for I mean, I always get them right. But that exercise helps me to feel confident and ready.
[Tyler] So preparation is your way of kind of fighting that beast?
[Susan] Yeah. Hundred percent. Yeah. I have others too though.
[Tyler] Well, what do your others?
[Susan] Well, I mean, they’re pretty nerdy, so I have two other things that I do.
[Tyler] Is anybody listening to this podcast not a nerd about this stuff. I mean really wouldn’t this just be a boring ass podcast, if you’re like, I don’t give a shit. Sorry.
[Susan] So the first thing is, that I write to down ten affirmations about the qualities that I’m working on having. So one of the things I write down every single day is I am exceptionally confident every morning before I start working. I write that down and nine other things, some of which are, you know, too weird to share. And one of them is I’m a financial success, you know, whatever different things that I’m trying to get better at. I write it in the present tense as though it’s already happening to try to get my brain thinking that way. And then the other thing I do, I have a playlist of songs that I only listen to when I need an energy boost or need to feel pumped up or excited. And there are songs that I probably would not listen to any other time of my life. One of them, for example, is Empire State of Mind, Jay-Z and Alicia Keys song, which I freaking love, but I only listen to it right before I’m about to have an important call or right before I’m about to give a speech or something like that.
[Susan] Because I have to retain its power. If I listen to it all the time, then it won’t, like, pump me up and make me feel excited when I need it. So a little magic potion.
[Tyler] So it’s making you feel a certain way. Again, we talked about this on the Steely Dan episode from Season one, that everything comes back to feel right. It does and how you feel about yourself. You’re walking into the room with that stuff and I’ve walked into those interviews totally unprepared to take those jobs and totally unprepared to answer those questions, not because I wasn’t prepared, but just because I think that belief in my ability to solve those problems. And again, kind of in my mind, it keeps coming back to cracking that code. And that’s when it starts really tripping me up.
[Susan] There is no code.
[Susan] So what do you do?
[Tyler] I don’t know. Again, the way I’m trying to combat this and it keeps popping its head up. So this is not a vanquished beast. And I imagine that on my deathbed, I will be sitting there going, oh, I don’t know if I’m good enough to die. You know?
[Susan] So, yeah, I’m not sure if I’m ready.
[Tyler] I don’t know. Maybe so. No. But the one thing that I have been doing a lot lately, and I think it’s been very helpful, is really trying to take stock of when I’m feeling that way and I’m saying, OK, well, what question was it that did that to me? Right. And one place that I noticed to be completely transparent because if I’m not, this is a very boring podcast, was around that question of how much do you guys charge? And the reason it’s been a tough question is that I really hate the hourly model. I absolutely hate the hourly model and I’m doing everything I can to get away from it. But the only reason that I’d rely on an hourly model is because it’s a very easy way to talk to people about how much they can expect to be charged. So that question, I might be answering it just fine for other people, you know, for the person I’m talking to, I might be answering that question perfectly for me. I start feeling like I’m kind of shrugging away from it and I’m reluctant to answer it because it’s a very complicated answer. And do we really want to get into this right now? So that is a source of stress for me. It is a source.
[Susan] Do you think it’s because you don’t believe in your price?
[Tyler] No, I don’t believe my ability to talk about my price. So it’s an inner critic thing almost to the sense of like, I worried that I’m going to lose you in just how complicated this really can be when we start talking about project pricing. Project-based pricing.
[Susan] But why does that have to be complicated?
[Tyler] Because it is, because in my mind, it is a big ball of wax. It is a gold necklace with a bunch of knots in it. Right. We got it. It’s going to take a minute. We can get those knots undone. But we have to actually kind of figure out what your needs are. And, you know, I don’t know. It’s just it’s a place where I feel myself kind of shrink a little bit because I don’t feel like I have the confidence to answer that question in a coherent way. And that translates to me of like, oh, well, you look like you’re dodging the question. I mean, again, you see, this is like where my brain is going to. It really snowballs into a very unpleasant place because I’m aware that that question has triggered that in me. I sat down with my team and I was like, let’s answer this. Let’s formalize this. Let’s get it down on the paper and then let’s repeat it back to each other about 10 times and see if we still believe it. And we do. And we’ve gotten a nice way of talking about it. That just happened. By the way.
[Susan] That’s such a good idea. That’s a really good way to handle it. I was just sitting here thinking about, you know, I get a little hammy and hype about pricing when it’s something that I haven’t ever priced before. So I sell what’s essentially a sales assessment, but I call it a growth pollinator because I am the queen bee of hive marketing and I’ve done it so many times that I can describe exactly what happens, how long it takes, how many hours I put into it, and what the final prices. And while my hourly rate is X, Y, Z, I prefer to package price because I don’t want to nickel and dime you on e-mails and phone calls. I have a good rap for that. Right. But if I get a project that I haven’t done before that I’m sort of thinking about, like, how can I put this together that unlike. Well, how much do you want it to cost? I mean, I don’t really say that, but that’s what it feels like. Yeah, that’s almost that’s.
[Tyler] That might also be kind of the root of that, because the actual question that I want to ask is. What are your expectations and how much money do you have? How much does your service cost? I don’t know. How much do you have? I’m asking you how much it costs. And I’m asking you how much you have.
[Susan] You know, wouldn’t that be great, if you could just be like, I don’t know. How much do you want to spend on this? I mean, I have underpriced I underprice something last year, like Tyler buy like 90 percent the amount of time and pain in the ass it ended up being versus what I charged for it, It was just outrageous.
[Tyler] Well, and so I’m and I have an extremely similar situation that I’m managing at the moment. What I will tell you is this. This is also helping me get over that inner critic stuff. Is having to have to. uh Again, just recognize it. Recognize when you’re doing a massive disservice to yourself by entertaining. How do I say this when you’re entertaining a scenario where you’re maybe not giving yourself enough credit and it starts becoming destructive. Now, the threat is not giving yourself enough credit. It is going to be a danger to you and you’ve got to get over that shit and do it quickly if you’re going to succeed. Right.
[Susan] Do you have any good tips and tricks for how to do that?
[Tyler] OK. So the one the one that I’m gonna throw out there is the one that I already I already said and I would just say, if you haven’t if you remember nothing else from this episode, at least from my perspective. Remember that. Remember that the only reason you’re feeling this is because you’re about to embark on something significant and you’re getting ready to level up. Look at it through that lens. Everybody in the room thinks that you’re prepared for this. Right. They think that you’re already there getting ready to do something significant. And if you have that thing in that that that imposter syndrome kicks in. I challenge anybody listening to this to think about a time when they fucked something up so horribly that they really didn’t deserve to be there. I would bet almost nobody has that story. Almost universally, you’re going to have a hard time finding a place where you didn’t succeed. I bet it’s gonna be easier to say. Yep, I got in there and I didn’t know what the hell I was doing, but I figured it out and everything was fine. That is. I would venture to guess that that is ninety-nine point nine nine nine nine nine nine nine nine percent of the time that I’m asked to do something. It’s fine if I don’t know what I’m doing. I learn quickly and I succeed. Is that true for you?
[Susan] It’s absolutely true. I don’t think that one’s inner critic is necessarily emboldened by truth and facts. I think that, you know, you can. I mean, I know that stuff. Right. But there are still times I remember one time I had to do a presentation and I was riding on a train. I mean, I do not have panic attacks or anxiety about anything ever. And I was hyperventilating on this train because it was a presentation that I sold and had never given before. But I sold it as though I did it all the time. And so I’m sitting. I remember sitting on that train, like, freaking out. Now, this podcast aside, I am a good public speaker and we know that I’m going to overprepare like crazy. I practiced a thousand times and I was great. It was fine. But and I knew that I would be and I knew it was all going to work out. But there are some missing link between reality and your imposter syndrome. Sometimes, I think.
[Tyler] I think there always is. Nobody is like, hey, let’s keep this person in a room watching mom watch him trip over themselves.
[Susan] Let’s hire an idiot and see what happens.
[Tyler] I hope it doesn’t. I hope it doesn’t happen. All right. So what do you have any advice for getting over impostor syndrome?
[Susan] I think we’ve already given some really good tips. So I loved what you said about remembering that your inner critic gets loudest when you’re getting ready to level up. That is so smart. And I’m going to remember that we talked about fear Breit being protective and trying to protect you from something dangerous, which leveling up can sometimes be dangerous, but it’s 100 percent always worth it. And then, of course, I told you my nerdy habit of listening to Jay-Z before important phone calls and writing myself a story every morning of how fabulous I am.
[Tyler] Wonderful. I love that. All right. So we have a new feature. We have something new with our podcast.
[Susan] For season two. We’ve got all kinds of new stuff coming your way. And this week we’re talking about Our Tool of the Week. Tyler, what is your tool of the week?
[Tyler] So my tool of the week is one that I rely on, I love. And it’s just such a cool one. It’s called hashtagify.me What you can do with this tool, it’s a freemium tool. So you guys can go there and you can get access to it right now. You can put a hashtag into this and it will pull up the other hashtags that are associated with that one that you threw in. Right. So it will show you, like I put in just as an example, earlier today, I put in vinyl because I am a I’m a dork about music. And the other hashtags that are associated with that are records and now playing and things like that. But the cool thing about the way this shows this information is it will make the word bigger the more times it’s associated with the one that you’re putting in in the first place.
[Susan] Cool. So sort of like a graphical representation of how powerful it is.
[Tyler] Right, so with what you’re trying to do is talk to a community that is all about, again, records or vinyl. And you’re like, I know I want to put in hashtag vinyl, but I want other people who care about this stuff to also see it. You can include those other hashtags on your Instagram and Twitter posts and you know that you’re doing it with some data to get you where you want to go.
[Susan] That is fantastic. I will have to check it out. Do you want to hear about my tool of the week?
[Tyler] Nope. I think we want to close this episode. No, of course, Susan.
What is your tool of the week?
[Susan] My tool of the week is a feature within Canva. So, Canva.com is the freemium graphic design site that has seriously the best and easiest templates to get great design. I mean, it’s just the fact that it’s free is ridiculous. Like, they should be charging a thousand dollars a day for what they offer. But one of the things that you can do in Canva is say you want to make a like a little video of images or text. You can design in Canva, let’s I’m going to make up a number seven different images that would normally be just a little bit like an Instagram post. So you can make seven of those. And then when you hit the download button, they have and, you know, you can download a PDF or a JPEG or whatever, but then they also have an animation button and it automatically animates your design for you. So the words move in slowly, the pictures flow. Oh my God, it is so cool and it’s so easy. The animation in Canva.com. That’s my tool of the week.
[Tyler] I love it. I didn’t know about that. That’s great. All right. So we have bonus for this week’s listeners. You can get for free by visiting OmnicastPodcast.com. That’s the first time I’ve had to say that we’re moving it off of Omnifonic.com and on to its own web site, Omnicastpodcast.com. Go there and click on the episode title and we’ll get your bonus. And don’t forget to subscribe to your flight for….. We get all this way and I choke. See, Susan.
[Susan] Look the choke artist right there. Also, don’t forget to subscribe on your favorite platform. It really means a lot to us. Leave us a review. Share the episode with your community, find other like-minded business growers. And we look forward to seeing you next time.
[Tyler] All right. Thanks for listening. And may the growth be with you.